Wednesday, June 13, 2007


I read this evening that Kellogg Company is going to phase out marketing their junk-food to children. This is a remarkable victory against the unbridled forces of the marketplace by two advocacy groups - Center for Science in the Public Interest and Campaign For A Commercial-Free Childhood.

Some countries have made it illegal to market unsafe and/or unhealthy products directly to children. When I first heard that a while back, I have to admit that I was downright confused. The marketing of products to children is so ubiquitous here in the U.S. that it seemed beyond question. So I applaud the efforts of these activists, both to raise our collective consciousness, and to help tame the more ruthless machinations of corporate capitalism.

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